Ashland's ABC Raceway is offering new incentives for drivers in entry-level classes to compete on the historic northern Wisconsin red-clay oval in 2021.
Beginning on the May 22 season opener and for at least the first few weeks of the season, the ABC will refund driver admission fees to any Pure Stock and Hornet drivers who compete at another track on the Friday immediately before an ABC Saturday race.
The refunds will be included in each qualifying driver's purse check at the conclusion of the ABC Raceway's event.
"We are keeping a close eye on car counts in the entry-level divisions at ABC and our neighboring tracks," raceway president Eric Erickson said. "We want to offer drivers in the Pure Stock and Hornet classes a chance to compete as often as possible without straining their budgets. We hope that drivers in these two divisions take advantage of this opportunity. They can race on Friday at places like Superior, Menomonie and Unity, then come to Ashland on Saturday and compete and save a few dollars as a result."
Raceway officials hope the move will have several different effects – helping drivers race more while minimizing strain on their budgets; helping other facilities attract more racers and fans; and building car counts in these two divisions at Ashland.
"We pay a great purse for both divisions," Erickson said. "Hopefully drivers will see this combination of our purse and the driver fee refund and consider coming to ABC on Saturday nights – and bring their families and fans, too."
The only conditions of the offer are that drivers must have competed on the previous night and that their participation can be confirmed (using MyRacePass or other reliable resource), and that their cars conform to all current WISSOTA rules while competing at ABC in their respective divisions.
The Raceway will monitor car and fan counts during the early weeks of the 2021 season to determine how long to continue the driver fee refund plan for the Pure Stocks and Hornets.
Thetrack will begin its 2021 stock car racing season on Saturday, May 22, with its 57th season opener presented by Northern State Bank. The track's complete 2021 slate of events is available on its website, abcraceway.com, and also via its FaceBook page.