RICE LAKE– Rice Lake Tourism is bringing back the Nordic winter sport of Western Extreme Skijoring to the area for Spurs & Skis Skijoring Stampede. With help from a $19,775 Y-2 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism, Rice Lake is promoting the growing event to new target markets in Minnesota and Illinois. The event is set to take place March 6-7, 2020 at Barron County Fairgrounds in Rice Lake.
Attendees to Spurs & Skis Skijoring Stampede can cheer on competitors in four different skijoring events. Being towed by actual horsepower, Western Extreme Skijoring allows skiers to hit speeds up to 30 mph and get air from jumps and obstacles that are part of the course. For event information and ticket sales, visit ricelaketourism.com and the “Western Wisconsin Extreme Skijoring Event” Facebook page.
“Rice Lake Tourism along with Rotary, UWBC Foundation and the Barron County Fairgrounds thanks the Wisconsin Department of Tourism for awarding us this JEM grant for a second consecutive year,” said Rice Lake Tourism Executive Director Nicky Repka. “We are excited to put be able to hold this event again as our first year was a huge success. We have no doubt it will have an economic impact on the not only Rice Lake but the surrounding area.”
Grant funds will go towards online, print and broadcast advertising to target markets in Wisconsin, Minnesota and Illinois. The event is expected to attract 4,000 attendees, generating an estimated $168,000 in visitor spending in the Rice Lake area.
In 2018, the tourism economy totaled $21.6 billion, supporting 199,073 jobs in Wisconsin. Visitors generated $1.6 billion in state and local revenue. Business sales in Barron County totaled $158.2 million in 2018, supporting 1,474 jobs and more than $11.5 million in state and local taxes.