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Wisconsin Department of Tourism Northern Representative Julie Fox presents a Joint Effort Marketing (JEM) grant check of $14,000 to Ron Bergin (left) and Joe Vadeboncoeur.

The Chequamegon Area Mountain Bike Association (CAMBA) is partnering with the University of Wisconsin-River Falls Survey Research Center to conduct a market research study about mountain biking in the Hayward, Cable and Bayfield areas with help from a $14,000 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism. 

The research will reveal trail use, market demographics and spending patterns of cyclists, along with their perceptions of the area. 

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