Superior Credit Union breaks ground in Rice Lake

City officials and Superior Choice Credit Union employees break ground just west of Walgreen’s on Allen Street in Rice Lake.

Superior Choice Credit Union broke ground Monday morning on a site just west of Walgreens in Rice Lake where it plans to build a 7,000-square-foot training center, according to Chief Operating Officer Shane Asbel. Hoeft Builders is the general contractor and HTG Architects is the architect.

Community Engagement Coordinator Bre Wessberg of its administrative office in Superior said in addition to a training center, the site will be used for marketing and community engagement as well as being a full-service credit union. Superior Choice has credit unions in Superior, Ashland, Ladysmith, Gilman and Mellen, with Rice Lake to become the “southern hub.” See its website at for further details.

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