Over holiday weekends, many families fired up the grill and celebrated with burgers and steaks cooked to sizzling perfection. Or, in sadder cases, charred to an unrecognizable blackened blob. Whether you’re one of the lucky folks feasting on a grillmaster’s handiwork or instead find yourself chomping on charred protein, will you know where the beef on your plate originated?
After seeing store shelves stripped bare during the COVID-19 lockdown, many consumers have become more conscious of the fragility in the U.S. food supply. Interest in buying locally surged, which is why many customers reach for beef with the label “Product of the USA” in the cooler. And many, understandably, will think that in doing so, they’re supporting U.S. farmers and buying beef from cattle that are born and raised in the USA.