Although it was outperforming many stores in other locations, Christopher and Banks at Cedar Mall in Rice Lake is closing Saturday as the entire chain’s brick-and-mortar stores become another casualty of the pandemic. That involves 449 C & B stores in 44 states, including 23 in Wisconsin. Its online business will remain in operation.
“Since the start of the COVID pandemic, we have taken aggressive steps to protect our business while continuing to serve our customers in a healthy and safe environment,” Keri Jones, the company’s president and CEO, said in a news release. “Despite the tremendous advancements we have made in executing our strategic plan, due to the financial distress resulting from the pandemic and its ongoing impact, we elected to initiate the process and pursue a potential sale of the business in whole or in part to position our company for the future. I want to extend my deepest gratitude to our dedicated associates, loyal customers and supportive partners for their commitment to Christopher & Banks throughout these challenging times.”