While many holiday shoppers look to big box stores for Black Friday or online deals during Cyber Monday, it’s the weekend in between that’s reserved for local shops to make their mark on the holiday sale season.

“Sure, you can’t buy everything in a small community, but you can certainly support the community you live in by buying some things, and that’s a big deal,” says Barb Chapman, co-owner of The 5 Senses in Phillips. Her store is one of several locally-owned retail stores that rely on the holiday shopping season to boost sales.

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