Chuck and Jennifer Lovelace knew they wanted to move their gunsmithing business out of Mount Horeb after their youngest son graduated high school. They were looking to expand the businesses and real estate prices in Dane County were beyond what they were willing to pay for. But it wasn’t until they took a trip to the Park Falls area they knew for sure where they wanted to relocate.
“Price County just felt comfortable,” Jennifer said last week while sitting behind the counter of the couple’s recently opened Essential Shooting Supplies, located in the former Triple B fitness center in Park Falls. “We visited here and the people were so nice to us.”