Tiffany Zunker split

The owners of Kwik Trip and Menards, many Native American tribes and Koch Industries are big donors in the special election race for Wisconsin’s 7th Congressional District next week.

Republican state Senator Tom Tiffany, 62, from Minocqua, faces off against Tricia Zunker, a law professor and the president of the Wausau School Board.

Tiffany is a dam tender who was first elected to the Assembly in 2010 and has served in the state Senate since 2012.

Zunker, also a Ho-Chunk Supreme Court justice, would be Wisconsin’s first Native American elected to Congress. She would also be the first woman to represent the state’s 7th Congressional District.

She has been endorsed by big name Democrats like Sens. Elizabeth Warren, Kamala Harris, and Corey Booker. Tiffany has received the biggest endorsement of them all, from President Donald Trump. By tweet, of course.

Neither candidate answered The Badger Project’s requests for an interview.

The retirement of Republican Congressman Sean Duffy in September opened up the seat in northern Wisconsin.

The position is up for reelection again in November, so whoever wins will serve a short term. Both candidates say they will run again this fall.

A representative of the U.S. Congress earns an annual salary of $174,000. A state senator earns an annual salary of $52,999.


Tiffany had raised about $1.4 million and spent about $1.1 million through April 22, according to the final campaign finance data report due before the election. That’s left him with about $230,000 on hand entering the final weeks of the special election campaign, according to data from the Federal Elections Commission.

Unlike Zunker, who faced minimal opposition, Tiffany had to beat back a well-funded challenger in the February primary election.

Zunker had raised about $453,000 as of April 22, and spent about $328,000. That’s left her with about $125,000 heading into the stretch run of the campaign.

Candidates can and do continue to raise funds after April 22, of course, but a full report on that data isn’t due to the FEC until June.

Some of Tiffany’s top donors include frequent conservatitve donors like Dick and Liz Uihlein, owners of Uline, who gave a total of $11,200, the maximum allowable for two people for the primary and special elections. Diane Hendricks, the billionaire owner of ABC Supply who lives in the Beloit area, gave the maximum $5,600. Donald and LaVonne Zietlow, owners of Kwik Trip, had given a total of $8,400 as of April 22, and John Menard Jr., owner of Menards, has given $2,800.

The Tavern League of Wisconsin, which represents the state’s bars, has given Tiffany’s campaign $5,600, while the political action committees for Northwestern Mutual Life Insurance, the National Association of Realtors, the American Bankers Association, Associated Builders and Contractors, and the National Automobile Dealers each have given $5,000.

The PAC for Koch Industries gave Tiffany $9,000, nearly the maximum.

On the Democratic side, Native American tribes have donated heavily to Zunker.

The Yocha Dehe Wintun Nation in California, the Puyallup Tribe of Indians in Washington state, and the Picayune Rancheria of the Chukchansi Indians, also in California, all gave the maximum $5,600. The Oneida Nation, located next to Green Bay, has given $2,800.

The United Steelworks Political Action Fund gave Zunker $5,000, and the Democratic Party of Wisconsin gave her more than $4,500.

Lynde Uihlein, an heir to the Schlitz Beer fortune and a cousin of Dick Uihlein, gave the maximum $5,600. The Milwaukee-based Lynde Uihlein is a big liberal donor.

Karla Jurvetson, a California physician and another heavy liberal donor, also gave the maximum $5,600 to Zunker.

By federal law, a single person can give $2,800 per election, so Tiffany and Zunker can each collect $5,600 per individual donor for both the primary and special elections. They can then collect another $5,600 from those individuals for the upcoming primary and general election in November.

The same rules hold for PACs, which are limited to either $2,800 or $5,000 per election, depending on whether the PAC supports one candidate or multiple, respectively.


Independent spending groups, including the Koch-funded Americans for Prosperity PAC and the influential Club for Growth, have spent more than $1,250,000 in support of Tiffany through things like TV and radio commercials and campaign material sent through the mail.

The billionaire couple Dick Uihlein and his wife live in the Chicago area but have a home in the district in Manitowish Waters, where they own businesses and property and have spent lavishly on public projects.

Citizen Action of Wisconsin, a coalition of labor, environment, senior citizen and other groups, has spent about $45,000 supporting Zunker, according to Open Secrets, a non-profit, nonpartisan political research group based in Washington, D.C.

Americans for Security, a conservative Super PAC which supported Tiffany’s Republican challenger in the primary, spent about $65,000 to attack him with broadcast ads and mailers.

These independent groups, called Super PACs, can raise and spend money without limit from people, unions and corporations, but are not allowed to coordinate with candidates. Super PACs often do not have to reveal their donors. These rules were created by the landmark Supreme Court decision Citizens United vs. FEC.


The 7th Congressional District covers most of the northern part of the state, but avoids most of the northeastern corner. Democrat Dave Obey held the seat for more than four decades before retiring in 2010. Duffy, the Ashland County District Attorney and before that a cast member on MTV shows like The Real World and Road Rules, then won the seat.

After winning majorities in the state legislature in 2010, Republicans redrew the 7th Congressional District in 2011 to make it easier for them to hold, said Ed Miller, a political science professor at the University of Wisconsin - Stevens Point who has been involved with the redistricting process in the state.

A tendril from the 7th now creeps down into central Wisconsin to grab more rural, right-leaning votes. The state GOP also threw out more left-leaning places like the college town of Stevens Point into the 3rd Congressional District to the west. That 3rd is represented by entrenched Democrat Ron Kind and is sometimes called the Mississippi River District, Miller said, because it runs along the waterway from the Twin Cities all the way to the Illinois border.

“But I can’t see the Mississippi from my house,” joked Miller, who lives in Stevens Point, more than 100 miles from the river.

Duffy easily won reelection in the district in 2016, capturing more than 60 percent of the vote against a Democratic challenger.

While Donald Trump won Wisconsin by less than 1 percentage point in the 2016 Presidential Election, he won the 7th Congressional District by more than 20, according to the Associated Press.

Miller guessed that Republicans would hold the seat, but noted that Zunker’s base in her relatively populous hometown of Wausau and her popularity among native people should help her run stronger than previous Democrats.

Since his retirement, Duffy has taken the path of many retired legislators, becoming a lobbyist. Under House rules, Duffy cannot lobby Congress for one year following his retirement, but he can lobby the White House. The firm he joined, BGR Group, has corporate clients including Comcast and Pfizer, as well as the governments of Bahrain, Bangladesh, India and South Korea, according to Politico.

This story was funded in part by a grant from the Wirtanen Family Fund through the Duluth Superior Area Community Foundation.

Peter Cameron is the managing editor of The Badger Project, a nonpartisan, citizen-funded investigative journalism nonprofit in Wisconsin. He can be reached at


(Copyright © 2021 APG Media)

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