Two people traveling on State Highway 70 near North Fork Road in the Township of Flambeau were involved in a single vehicle rollover crash on the evening of Aug. 2. 

The Price County Sheriff's Department responded to the scene of the crash after receiving a 9-1-1 call at 6:20 p.m.

Preliminary investigation revealed a pickup truck with two occupants was traveling eastbound on State Highway 70 when it went out of control on a curve, went off the roadway, and rolled. The driver of the vehicle, a 17 year old male from Ladysmith, was taken to Flambeau Hospital in Park Falls for treatment of injuries. The passenger of the vehicle, a 40 year old male from Ladysmith, was ejected from the vehicle and pronounced dead at the scene.

Names are being withheld pending notification of family. Alcohol is believed to be a factor in the crash.

Responding agencies included the Price County Sheriff’s Office, Wisconsin State Patrol, Flambeau Hospital Ambulance Service, Fifield Fire Department, Fifield First Responders, Ascension Wisconsin Spirit Medical Transport helicopter, and the Price County Coroner’s Office.

The matter remains under investigation by the Price County Sheriff’s Office and Wisconsin State Patrol.

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