red cliff fish

The first product rung up on the cash register at the Red Cliff Fish Co. retail store Monday wasn’t a herring or lake trout fillet, it was a hat and T-shirt bearing the company logo.

That’s fitting, perhaps, because the opening is worthy of commemorating.

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Bryan Bainbridge, owner and captain of the Ava June, cleans a fish aboard his vessel. The new Red Cliff Fish Co. retail store carries fish harvested by Bainbridge, which is sold by the company directly to consumers. (Contributed photo)

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 Curtis and Carol Fields from Madeline Island were the store’s first customers Monday and were invited to sign a commemorative dollar bill for the first sale. (Contributed photo)

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Red Cliff Fish Co. employees process and package fish caught by tribal members. The fish then is sold in the company's retail store or to other retailers.

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