The Iron River Area Chamber of Commerce is using a $3,900 state tourist department grant to create and publicize the first-ever Northern Pines Sled Dog Race. The new event, which aims to showcase northern Wisconsin’s natural beauty and recreation opportunities, will feature races with sprint lengths of 4.8, 8.4, 12.5 and 16.2 miles. Northern Pines Sled Dog Race will take place on Feb. 16 at Northern Pines Golf Course and Event Center in Iron River.
“Iron River is home to so many recreational opportunities, not just in the winter, but all year long. The area’s natural resources make it a great destination for silent sports enthusiasts,” said Tourism Secretary Stephanie Klett.
Attendees will be able to watch sled dog racers on different parts of the race route, with spectator areas at the start and finish line. They can also experience northern Wisconsin woods and winter recreation with free snowshoeing and other family activities. The event is anticipated to attract 1,300 attendees, generating an estimated $75,200 in visitor spending in the area. Grant funds will go towards print, TV and social media advertising to attract guests from Wisconsin, Michigan and Minnesota.
“We are excited to provide a new attraction to Iron River. Our goal is to be a successful place of destination in northern Wisconsin,” said Geri Dresen, director of the Iron River Area Chamber of Commerce.
The mission of the Wisconsin Department of Tourism is to market the State as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at: www.travelwisconsin.com.
Information provided by the state Department of Tourism.